CLIENT
BeTagged Pte Ltd
PRODUCT
Web and mobile platform
OUR ROLE
Product design, UI, UX
SERVICE TYPE
LAUNCH (Helping business to convert their product from idea to Launch)
COUNTRY
Singapore
INDUSTRY
Advertising Services – Influencer Marketing
TIME TAKEN
12 weeks
BeTagged is on a mission to unlock the Power of Influence for brands and influencers alike. They’ve created a one-of-a-kind AI-driven technology platform that empowers users to plan, execute and track influencer campaigns all in one convenient place.
In the world of influencer campaigns, brands typically allocate a budget for each influencer they work with. However, this approach often leads to a financial loss for the brand, regardless of whether or not sales are generated through the influencer. Additionally, influencers are limited by the predetermined budget set by the brand, regardless of the actual volume of sales they generate. Moreover, only top influencers are usually selected by brands.
BeTagged aimed to solve these issues and create a win-win scenario for both brands and influencers. The solution was inCom mall, a revolutionary platform that redefines influencer commerce.
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Right from the start, we knew that the platform had to be modern, fresh, and appeal to the Gen Z audience.
We couldn’t present a corporate-looking platform to the young, iPhone-savvy generation.
Our goal was clear: we needed a trendy and vibrant design, seamless user journeys, a mobile-first approach, conversational design elements, relatable microcopy, and easy-to-understand data points and numbers.
With these principles in mind, we set out to create a trendy and modern platform that would capture the hearts of our target audience.
